We implemented 'Personal Offers', a powerful feature of Valuelenz, in all 7 Debenhams department stores in Cyprus. It was the first time that this innovative way of shopping took place.
The results were amazing in terms of increased basket value and basket profit. 'Personal Offers' was tied in with Debenhams’ loyalty programme, called Unique. Unique Personal Offers debuted first in the luxurious Unique magazine, where one could shop for all fashion items in the magazine simply by scanning the QR code of the item.
We also launched it in the stores. People kept on raising their mobile phones to get their Unique Personal Offers and started buying in a completely new way. It didn't hurt that we also onboarded many customers to the rewards programme.
The video below explains everything.