We implemented 'UNIQUE Personal Offers', a groundbreaking feature of Valuelenz, across all seven Debenhams department stores in Cyprus, as well as in the UNIQUE magazine. This marked the first-ever implementation of this innovative shopping method in a physical setting.
RESULTS
These figures were impressive, but it was the surge in customer engagement that truly stood out.
‘UNIQUE Personal Offers’ were tied in with Debenhams’ loyalty programme, also named Unique. This initiative first launched in the luxurious Unique magazine, enabling customers to shop for fashion items directly through the magazine, by simply scanning the QR code associated with each product.
We also launched it in the Debenhams stores. Without requiring a mobile app, customers could scan the product(s) they were interested in, using their mobile phones, and instantly receive a personal offer. This offer was presented in a gamified manner, with an AI-calculated discount specific to customer behavior. People kept on raising their mobile phones to get their Unique Personal Offers and started buying in a completely new way.
Furthermore, this initiative significantly increased enrolment in the UNIQUE loyalty programme.
Seeing customers navigating our stores with mobiles in hand, eagerly seeking their next personal offer, was astonishing. I can’t recall ever seeing our customers this excited, and the financial results were even more impressive.
The video below explains everything.
Get in touch for a free assessment of your business objectives and needs
